Summary

Pempek Ny. Kamto was established on 9 May 1984. The first outlet located at Beskalan or near Ramai Mall. The name of this company comes from the owner’s name that is Mrs. Kamto Djunaedi. Mrs. Kamto originally was born in Palembang, therefore she expert in making a “Pempek”. It was a little shop in Beskalan, but I think the shop have a good location or good positioning because its located near Malioboro street that is the main destination of the tourist, not only domestic tourist but also foreign tourist. Therefore, this location is crowded, full of tourist especially in holiday.

Ny. Kamto include in a Sole Proprietorship. Sole Proprietorship is a kind of a business, which is owned by an individual. Ny Pempek Kamto has obtained kosher certification from MUI and POM. Pempek Ny Kamto processing system has health and hygiene standards set by the Health Department and the POM. Pempek Ny. Kamto have a vision to serve people with delicious, cheap, healthy, and nutritious.

There are so many type of risk faced by Ny. Kamto. Like Hazard Risk (illness of the employee), Financial Risk (foreign exchange rate), Operational Risk, (Passes down control), and Strategic Risk (Competition and fluctuation of the demand). Risk can come from everywhere. There are many sources of risk must take into account before we make a plan or decision. We can identify, analysis, and response to take place.Source of the risk also can wee see from many aspects like Political, Environmental, Planning, Market, etc. In addition, Ny Kamto has already solved this problem. Ny Kamto learn by the mistakes and do improvements.

If we face the Risk in the business, we will think twice to invest. Sometimes we are scared to step ahead because of uncertainty. It can be an obstacle in business. In a business, it will end up with the decreasing of the outcomes if we cannot handle the risk. That is why handle the risk is very important. We must deal with the risk; we will forecast and will solve the risk in order to win against the risk.